Our Design Director, Kerry Neesam, has recently been gathering inspiration, looking at chocolate brands. She says: “I can’t actually believe that I didn’t look at chocolate brands first! I’m going to focus my next gatherings of inspiration on the packaging, websites, identities, and anything else chocolate!
Hill St. Chocolates LTD
The first brand that’s jumped out at me is for HILL ST. CHOCOLATES LTD. Their origins are in Saffron Walden, where I lived for a short period of time, and remember seeing this beautiful shop. Designed by OMSE, london, they wanted to keep their principles of Craft & Heart at the core of their identity, as well as showing that they’re ambitious and want to grow. They show this off with a modular system that can build an unlimited design pattern. Just stunning!
Check out the full case study: https://lnkd.in/dFCBc5i
Athletics Holiday Design
Another great find! Amazing chocolate packaging designed as a holiday gift for a design team in NCY in 2015.
Given the audience, this packaging had to be very aesthetically pleasing, and that it is. A monochromatic colour palette and a geometric pattern that looks like it’s breaking apart (potentially representing them breaking up for the holidays?), that imprints into the chocolate bar itself, creates a very dynamic and smart looking bar. The informative label is designed as a sticker to seal the packaging, and again is very slick and clean. Yum!
Check out the full project: https://lnkd.in/dE_ts9B
Another chocolate brand… Well not exactly. This next case study is for a healthy food brand, however chocolate is one of it’s products. Proportsya’s chocolate bars consist of 6 different flavours; milk chocolate, dark chocolate, white chocolate, milk chocolate with granola, milk chocolate with crushed hazelnuts, dark chocolate with oranges in caramel. These different flavours are differentiated in the design of the packaging through illustrations of the ingredients, yet are uniformed with a colour block on the front holding their logo, description and other information.
These beautiful illustrations feel organic and soft, the colours muted and natural, and the bars themselves would make a great gift.
Check out the full project as well as the granola packaging here: https://lnkd.in/d4FKU5c
If you’ve spotted any other beautiful chocolate brands, please share with us!