Great branding attracts more customers
There’s a reason why you love certain brands and dislike others. Improving your branding to attract more customers is an essential part of your business. You should love your logo and want it to be seen everywhere you go (and on everything your business produces).
Our team have plenty of experience in branding and design. They’ve designed new logos, branding, and guidelines to help clients improve their businesses; and applied new branding across entire businesses.
From websites and external signage to get your business noticed by new customers, through email marketing, competitions, and print to drive more sales, to notepads and pens for a personal touch. You’re in safe hands.
We can help you improve your branding to attract more customers
These are services we offer that you might need…
Whether a brand new business or developing your existing; our designers can get your business looking sharp and stylish everywhere you’re seen.
Can your customers browse, buy, or book easily, or is it time for an upgrade? We can update, redesign, or rebuild you a site to turn browsers into buyers.
Combine your customers online experience with offline marketing. Print and direct mail is proven to build trust – and your business.
Our ingenious exhibition range is splendid for everything from expos to meetings. Whether it’s a simple banner, point-of-sale, or a full exhibition stand, we’ve got it all.
These days it’s feasible to brand every surface of your building. If it stands still long enough, we can cover it in graphics. That means floors, ceilings, walls and windows.
Make your customers, and your employees, fabulous fans who’ll share your message. Create personal connections with clever merchandise that makes you more memorable.
If you want to improve your branding to attract more customers here are five steps to make sure it’s a success
Know what you want to improve
Be clear about what you want improve and the impact you want your brand design to have. Do you want your branding to feel more modern? To give you more confidence? To reflect changes in your business? Or appeal to new customers?
Pick when you want to launch
Decide when you want to launch any branding improvements so it will have the most impact. Have you a new product or service launching? Is the businesses birthday coming up? A seasonal event on the horizon? A date in the diary means your branding can be planned to fit your business.
Get inspired about how you want your business to look. Develop a moodboard for your brand. This can be on Pinterest, or from magazines, and helps you find examples of how you want your business to look so you have ideas to share with your design team.
Choose your team
Choose a design team who understand your challenge and have examples of work that you like. They should be able to share their knowledge with you on how to approach your project, and you should be able to share your plans, ideas, and goals with them.
Get started as soon as you can. Improving your branding is an exciting project which will improve your business. The more time you have to explore ideas, the better the result. You know your business and need a design team that are ready, responsive, and excited to help you.
FAQ’s about improving your branding
How long does it take?
A typical project to improve branding can be broken up into three parts, taking a total of 4-12 weeks depending on the scope of the work.
Phase 1 is to review your current branding and where it’s applied so that you have a clear picture of what you want to update.
Phase 2 is to explore how your business could look and develop the new branding, including any changes to logos, colours, typefaces, illustration and photos.
Phase 3 is applying your new look and feel wherever it the old version is applied.
How much does it cost?
Sorry – it’s not that easy. The cost of every project varies and should match the benefit it will add to your business. We’ve delivered branding projects ranging from around £40k to develop and apply branding across a full business, down to around £1000 for a branding for a start up.
Our role is to help you find the right level of investment to make the impact you want.
What is the process?
Stage 1 is an initial conversation to find out about you and what improvements to your branding you want. From there we can advise on different approaches for you, and develop a proposal that meets your needs for you to sign off.
Stage 2 is to schedule your branding project and make sure that the dates are all suitable for you. You’ll work with our design team who’ll explore, refine and deliver your improved branding, giving you time to review and reflect on the ideas where needed. Once you’re happy with the new branding, you can sign it off.
Stage 3 is to help you apply your new look and feel across your website, print, signage, and marketing material. We’ll have either planned this with you during Stage 1, or can agree this with you when you’re ready.
Stage 4 is to tell everyone about it!