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Creating the look and feel for for a fresh food concept

Problem
A new to market street food vendor needed to stand out in a crowded marketplace. Serving first rate American street foods they wanted to bring a taste of America to the UK, and their brand needed to reflect their mix of dishes and their origins.

Solution
A name which balanced traditional Americana with the idea of filling your face with great taste. Bold, brash, and colourful – the logo set them apart. Backed up with a strong visual style which would catch the customers eye in a street market environment.

Nettl of Newcastle shaped the full brand – from the name and logo to the bold graphic visual style for the business