Creating the look and feel for for a fresh food concept
A new to market street food vendor needed to stand out in a crowded marketplace. Serving first rate American street foods they wanted to bring a taste of America to the UK, and their brand needed to reflect their mix of dishes and their origins.
A name which balanced traditional Americana with the idea of filling your face with great taste. Bold, brash, and colourful – the logo set them apart. Backed up with a strong visual style which would catch the customers eye in a street market environment.